Books Chapters

IE Center for Diversity faculty and researchers have been active in collaborating with other leading global experts on diversity in contributing to cutting- edge global works on diversity related issues.

IE Business School academics Celia de Ancaand Salvador Aragón examine how collabora-tion has become one of the watchwords of thedigital age, and how co-creation, co-sharing,co-working, co-design, and co-thinking are nowkey elements in a new form of economic activity.This is commonly referred to as the collaborativeeconomy, where people increasingly organizetheir lives on a collective basis, mixing theirprivate and professional existences and operatingin small groups akin to traditional clans thatcan just as easily function on a neighborhoodbasis or separated by continents, making theglobal and the local a single continuum. Thiscollective mindset has changed our traditionalunderstanding of diversity, expanding into newcultural identities in which, in addition to identi-ties of origin, new, aspirational ones emerge.Anca and Aragón call this “tribal behavior” andlook at how it can be channeled into economicactivity, integrating it in the process into systemsto successfully explore and exploit new businessscenarios, as well as developing new businessmodels. BBVA Open Mind 2015.
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