Books Chapters

IE Business School academics Celia de Anca
and Salvador Aragón examine how collabora-
tion has become one of the watchwords of the
digital age, and how co-creation, co-sharing,
co-working, co-design, and co-thinking are now
key elements in a new form of economic activity.
This is commonly referred to as the collaborative
economy, where people increasingly organize
their lives on a collective basis, mixing their
private and professional existences and operating
in small groups akin to traditional clans that
can just as easily function on a neighborhood
basis or separated by continents, making the
global and the local a single continuum. This
collective mindset has changed our traditional
understanding of diversity, expanding into new
cultural identities in which, in addition to identi-
ties of origin, new, aspirational ones emerge.
Anca and Aragón call this “tribal behavior” and
look at how it can be channeled into economic
activity, integrating it in the process into systems
to successfully explore and exploit new business
scenarios, as well as developing new business
models. BBVA Open Mind 2015.